The standoff implies that advertising from MPG customers, which include Countrywide, Hyundai/Kia and EDF Power, is not currently running about the broadcaster's channels.
Conversations between Channel 5, that is owned by Rich Desmond's Northern & Spend, and MPG are considered ongoing. However, sources said which advertising from MPG customers is unlikely to come back to the broadcaster's stations until March a minimum of.
The sources recommend MPG and Funnel 5, which is actually represented by it's sales director, Chip Bampton, were not able to come to an agreement throughout the autumn trading period.
Otherwise, the 2012 deal season has been relatively smooth using the remaining agency groups trading using the major four TELEVISION sales houses.
Sources near to Sky Media, Channel 4 as well as ITV each said these were satisfied with the terms from the deals they arrived at with media companies.
The 2011 offer season was additionally notable for deficiencies in disputes, but a press on margins in the beginning of 2010 resulted in ads from FMCG giants for example Unilever and Reckitt Benckiser becoming pulled from a few broadcasters.
Channel 5 also experienced difficulties with Aegis Media this year that resulted inside a standoff for the very first half of the entire year.
MPG and Funnel 5 declined in order to comment.
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